Moshito takes over Jozi

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The Moshito Music Conference and Exhibition gets underway in Johannesburg today. There are some 40 speakers and a number of sessions and workshops about social and eco-entrepreneurship.

When Arthur Mofokate told the “bass” not to “call me kaffir” during the blushing days of democracy, the stage was set for a new narrative in South Africa. Not only was a song that would have been banned enjoy commercial airplay and success, it also marked the beginning of a new kind of uprising in the country.

As Mzansi’s freedom comes of age, the Moshito Music Conference and Exhibition revisits some of the most talked about songs and lyrical content in the South African music industry to pose a question: Did they say that?!

The Kwaito, Hip Hop Narrative talk that takes place on the first day of the conference, on 10 September, is here to answer that and much more. Facilitated by celebrated academic and Wits University professor David Coplan, this fascinating subject matter will bring to the fore some important insights regarding lyrical content in a time when catchy hooks and banging beats seem to be the biggest thing on offer to music consumers.

Speakers include rap’s pretender to the throne Reason, PhD candidate and hip hop researcher Sipho Sithole, as well as Cape Verde artist Chachi Carvalho.

Catch Unathi Msengana talking all things Bands and Brands related with a panel made up of South African, Jamaican and American industry leaders.

Moshito 2015 will also explore how some artists successfully take their music and brands beyond borders while others flounder on home ground.

Over the course of two days, Moshito will be the well where the music thirsty will gather to drink. With 15 topics on the table for discussion – ranging from film scores and getting video airplay, to effectively growing an international brand and maximising the digital age opportunities – there will be no shortage of information, education and entertainment at the Moshito 2015 conference.

A Department of Arts and Culture initiative, Moshito is an invaluable platform to network with record label owners, music managers, artist scouts and other music aficionados.

This year’s theme, From Kwela to Hop: The Great South African Songbook, has attracted insightful speakers from the African continent to the United States who will share their knowledge about the music and how to crack it in this competitive industry.

For more info go to: http://www.moshito.co.za

OTHER EVENTS

10 September, 7 pm – Moshito Afro World evening at the Market Theatre. Featuring Judith Sephuma, Simphiwe Dana and Maya Kamaty among others, it promises to be an evening of soulful jazz fusion to set the mood for the rest of the weekend.

10 September, 10 pm – Moshito Reggae Night at The Bassline in Newtown. Fans of reggae, dancehall and ska are in for a treat when Reunion Island’s Ti Rat & Rouge Reggae share the stage with SA’s loved dancehall duo Jah Seed and Admiral. Other performers will include Carlos Djedje and Nathi B from Cape Town among others.

11 September, 10 pm – Turn Up Friday. If you are a fan of all things DJ-related, you will go buck for the line-up at Great Dane in Braamfontein. Headlined by veteran international DJ Scratchy from the UK, it also features DJs Digga, Kenzhero and Mizz.

11 September, 7 pm – Moshito Showcase will reveal some of the best unsigned acts in the country to wow audiences at the Bannister Hotel in Braamfontein.

11 September, 7 pm – Moshito Concert in the City will also take place in Braamfotein.

12 September, 10 am – Moshito Music Festival. An all-day feast of music where the old guard meets the new generation. Featuring the likes of Chiskop, Arthur, Pitch Black Afro, Reason, Township Frekwensi, Dream Team, Mercy Phakela, Shwi noMthekala and a gaggle of other stars.

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