Grammy Award-winning R&B icon Ne-Yo will perform at the MTV Africa Music Awards in KwaZulu-Natal in July.
The event, sponsored by the KwaZulu-Natal government, in association with Absolut Vodka and The City of Durban, will take place at the Durban International Convention Centre on Saturday, July 18.
Performing songs from his sixth studio album Non Fiction the singer-songwriter expressed his excitement about his first ever performance in the South African city: “I can’t wait for you to see what I have in store Durban! I hope you’re ready, because I am!”
Since smashing onto the top spot of the Billboard Hot 200 Chart back in 2006 with his sophomore single So Sick, Ne-Yo has spent the last nine years churning out hit after hit, not only as a performer, but as a songwriter for his megastar peers Beyoncé, Rihanna and the late Michael Jackson to name but a few.
Multiple platinum singles, four hit albums and three Grammy Awards later, the hit-maker is ready to share his latest work with the world.
Bruce Gillmer EVP, Music, Talent Programming and Events, for Viacom International Media Networks (VIMN) said: “We are thrilled to have NE-YO join us in Durban. He’s an incredible artist who will elevate the MAMA to new highs.”
His comments were echoed by Alex Okosi, Senior Vice President & Managing Director, VIMN Africa, who said: “We are very excited to welcome Ne-Yo to MAMA 2015 for his first ever appearance in Durban. As a sensational live perfomer and truly accomplished R&B star, Ne-Yo’s an all-round class act who will greatly complement the African performers on the show.”
Celebrating the evolution of African musicians by recognising contemporary artists and trailblazers across a range of music and lifestyle categories, the MTV Africa Music Awards KwaZulu-Natal 2015 will broadcast live across Africa on MTV Base (DStv channel 322), MTV (DStv channel 130) and BET (DStv channel 129) on July 18 at 9 pm.
The show will also be transmitted worldwide on partner stations and content platforms including BET International. In addition, a special MAMA-themed edition of MTV’s acclaimed World Stage franchise will air globally on MTV channels around the world on August 27.
Tickets start at R267 and can be bought at Computicket. A percentage of proceeds from the sale of the tickets will be donated by MTV Base to deserving causes in KwaZulu-Natal.
For more information on the MTV Africa Music Awards KwaZulu-Natal 2015, please go to http://www.mtvbase.com or http://mama.mtv.com, like us on Facebook at http://www.Facebook.com/MTVBaseVerified, or follow us on Twitter and Instagram @MTVBaseAfrica. To join the conversation about the awards please use the hashtag #MTVMAMA2015.
GRAMMY Award-winning singer, composer, producer, and actor Ne-Yo (born Shaffer C. Smith) has released three number one albums, has sold over 10 million albums sold worldwide and has won three Grammy Awards.
He has also written and produced chart-topping hits for today’s biggest stars including Rihanna, Beyoncé, Jennifer Hudson, Usher, Carrie Underwood, Celine Dion and many more.
In January this year, Ne-Yo released his sixth full-length studio album, Non-Fiction, anchored by the lead single Money Can’t Buy featuring Jeezy and She Knows featuring Juicy J.