PIETERMARITZBURG events co-ordinator, Nafeesa Joosab, and Durban designer, Haroun Hansrot, are planning to wow the province’s fashionistas with their first-ever Haute Fashion Extravaganza, writes ESTELLE SINKINS.
Running from July 28 to July 30 at The Square Boutique Hotel in Umhlanga, the event aims to showcase the work of 25 Indian designers on the catwalk and in a series of pop-up shops.
“We want to bring the best Indian fashion to South Africa,” says Hansrot, whose outfits are worn by a host of celebrities, including Jailoshini Naidoo (Eastern Mosaic, Keeping Up With The Kandasamys).
“A lot of my clients travel overseas, and especially to India, to get functionware. With the rand falling, we got together with the idea of bring the best of India to SA.”
Joosab and Hansrot, who have the support of businessman, Faisal Supariwala, have appointed Bollywood celebrity stylist, Eshaa Amiin, to curate the show.
Amiin has been the head stylist of Miss India and has worked with Karishma Kapoor, Lara Dutta, Sania Mirza, Sridevi, Saif Ali Khan, Akshay Kumar and Madhuri Dixit. Her work has also featured in the magazines Filmfare and Forbes and the film Singh is Bling.
Among the designers and fashion houses already confirmed for the event is Aza, which was founded by Dr Alka Nishar and is packed full of designer wear. The company will be bringing its latest offerings to KwaZulu-Natal.
Also headed to Umhlanga is Malani Ramani, who has stores in Delhi and Goa. Her glamorous clothing range is based on a simple design philosophy: she only creates clothes that she herself would wear.
Gauri and Nainika, meanwhile, offer a range of styles from cocktail dresses to elaborate bespoke gowns; and Australian-Indian Rajat Tangri specialises in couture and pret-a-porter lines. His clients include Paris Hilton, Kylie Minogue and Priyanka Chopra.
“We have asked the designers to create silhouettes and styles which will be especially suitable to South African women,” says Hansrot.
“The sizes and the fabrics will also be more suitable for our clients and everything at the Extravaganza will be priced well.”
The Extravaganza will get underway with an outdoor fashion show around the fountain at The Square Boutique Hotel on Friday, July 28, from 7 pm. This will be followed by a late night shopping experience.
Tickets are R900 (reserved seating) and R500 unreserved.
From 10.30 am to 5.30 pm on Saturday, July 29 and Sunday, July 30, the area will be transformed by a series of pop-up stores stocked with outfits by both local and international designers. Admission is free.
To add value to the local industry, there will be a number of talks by Indian deisgners covering topics like skills development and where to source the best fabrics and trimmings.
Says Joosab: “We have never had a line-up with 25 VIP and Bollywood designers in South Africa. Masaba Gupta, Nautanky, Manish Arora, Gauri and Nainika, to name a few, are designers, who do not only cater to the Indian community but have footprints on international shores as well.
“I am confident that these designers will appeal to all the communities of our rainbow nation.”
In addition to the fashion feast, the Haute Fashion Extravaganza will play host to the launch of Joosab’s new mobile app, ‘Shop Eat Sleep’, which provides shopaholics with the best places to shop, eat and stay around the world.
Also launching at the event will be Shabnum Moosa’s I Heart Gems, a new jewellery blog and online store which has the backing of the GIA (Gemological Institute of America).
For more information follow @hauteevents.