The annual East Coast Radio’s Toy Story with Game Corporate Day is underway, with the people of KwaZulu-Natal giving generously to help our province’s disadvantaged children.
Darren Maule and the East Coast Breakfast team saddled up early and kicked off the 12 hour live broadcast and telethon from the Pavilion Shopping Centre at 6am this morning. Dressed as Wild West characters, the team raised more than R428 000 when they hung up their stirrups at 9am!
Sharks players, twins Daniel du Preez and Jean-Luc de Preez joined the team do their bit for KZN’s children.
“This initiative is really close to my heart,” says MasterChef winner, Roxi Wardman who started her morning by helping answer the pledge-lines. “I want to help as many people to realise that there are so many people, especially children, in our province who are affected by hunger, so we all need to pledge. Come on KZN!”
Roxi and the du Preez twins are among a host of personalities, among them AKA, Lloyd Cele, Sketchy Bongo, Majozi and Thato Molamu, who will be joining East Coast Radio to man the pledge lines.
Every cent of the money raised will be used to buy food parcels for child-headed households in KZN so the children don’t go hungry over the long end-of-year school holidays. Each food parcel costs R350 and can feed a family of four people for six weeks.
Listeners have also been joining the team at the special live broadcast to donate toys, which will be distributed to every child in KZN government hospitals, crèches and children’s homes.
Spring Light Gas and Spar Supermarket were the highest donors on East Coast Breakfast, contributing R50 000 each to the campaign.
To do your bit for ill and disadvantaged children, call 031 265 0234 to make a pledge. You never know which celebrity will be taking your call!
East Coast Radio’s Toy Story with Game Corporate Day ends at 6pm tonight.
Photos: Abhi Indrarajan