New home for Art in the Park – move to Botanic Gardens aims to revitalise an iconic event

Art in the Park will be staged in the iconic London Plane Tree avenue in the botanical gardens next year. Celebrating the news are (from left) Lihle Dlamini, director of marketing and communications at Sanbi, artist Francoise Cheyne and Dumisani Mhlongo, director of Msunduzi Pietermaritzburg Tourism. PHOTO: Estelle Sinkins

Art in the Park will be staged in the iconic London Plane Tree avenue in the botanical gardens next year. Celebrating the news are (from left) Lihle Dlamini, director of marketing and communications at Sanbi, artist Francoise Cheyne and Dumisani Mhlongo, director of Msunduzi Pietermaritzburg Tourism. PHOTO: Estelle Sinkins

RESEARCH conducted at the 53rd Art in the Park exhibition this year found that for the event to thrive it needed a new home and new attractions to increase foot traffic and drive art sales. Continue reading